The year 2025 has started on a challenging note due to carryover geopolitical issues from 2024. Inbound business has only slowly recovered post-COVID and has yet to reach 2019 figures, which by themselves were not particularly impressive. India's efforts have slowed at a time when they should have been intensified to attract inbound tourists. Hira feels that many opportunities, including India's G20 presidency, were missed in leveraging inbound tourism growth.
