Travel & tourism set to create 91 million new jobs by 2035, but warns of 43 million workforce shortfall

Travel and tourism supported a record 357 million jobs worldwide in 2024, with the number forecast to rise to 371 million in 2025. Over the next decade, the sector is expected to account for one in every three net new jobs created globally. Yet by 2035, demand for labour will exceed supply by 43 million, leaving staffing levels 16 per cent below what is required.