For travel, this should be a wake-up call. Our industry is one of the few where the quality of the recommendation is the product. A piece of code either runs or it does not. A customer service ticket either gets resolved or it does not. But a genuinely good travel itinerary requires cultural sensitivity, lived experience, and the ability to read between the lines of what a traveller actually wants. That is precisely the kind of expertise that gets eroded when AI handles the complex planning and humans are left to process bookings.
