Industry condemns terror attack on tourists in Pahalgam, calls for unity, support & strong action

The attack, described as one of the deadliest in recent years, has shocked the industry and sparked a strong wave of solidarity from major tourism stakeholders across India. The incident comes at a time when Kashmir has been witnessing a tourism revival post-pandemic, with record-breaking visitor numbers. The attack targeting tourists at the peak of the spring travel season has raised serious concerns.